Who is GOOGLE pt 2, Google Alerts
February 17, 2011 by Christina Littrell-Williams
Filed under Biz Development, Tools, VA Tips
First you might ask, “what is a Google alert?” This is a service that Google offers for free, it allows you to set up an account, choose topics that you would like to get alerted about when there is info on the web written about them. It is a great tool to have if you specialize in an area and want to keep up on what is going on out there about it and if you write content for a newsletter or blog! You can sign up for different variations of alerts, News, Web, Blog, Comprehensive, Videos and Groups: once you choose your variations then you niche it down even more by key words you want them to look for! It is a GREAT way to stay on top of things. The variations breakdown like this:
• News – the latest news articles that contain the search terms of your choice and appear in the top 10 results of the Google news search
• Web – the latest web pages that contain the search terms of your choice and appear in the top 20 results in a Google web search
• Blogs – the latest blog posts that contain the search terms of your choice and would appear in the top 10 results in your Google blog search
• Comprehensive – combines your results from the News, Web, and Blog on your search terms into one email alert
• Video – the latest videos that contain the search terms of your choice and appear in the top 10 results of a Google video search
• Groups – the latest “posts” in groups that contain the search terms of your choice and appear in the top 50 results from a Google group search
If you have a Google account you just activate the Google Alerts and set it up – if you do not have a Google account get one today, it is free and you don’t have to use Gmail because you sign up for one – you can register for your Google Account using your primary email addy as the registration email address. I highly recommend you try this out! When you set up your Google Alerts, be sure to do a comprehensive alert for your name and your company name – it is great to be informed of what people are saying about you… Be on the watch for next week and I will go over the new Google Buzz tool out there!
Who is GOOGLE?
February 15, 2011 by Christina Littrell-Williams
Filed under Biz Development, Tools
In this Google series my goal is to make you more aware of tools out there you can use for free to help your visibility. Google is the King of the Internet for sure! Now you might ask why and how can Google offer all of these tools for free, even a phone number, well trust me it is not just out of the kindness of its “heart”. Google is an advertising monster! That is what it is! So by the more of us that list on it – they have more content to offer people when searching for things.
Google History: Google began in 1996 as a research project by two Stanford students. They were exploring the mathematical properties of the World Wide Web – and the web-crawler made its debut. They then created the page rank algorithm that we all strive to be at the top of even today!! Talk about a home-based business – they registered the domain Google.com in 1997 and was working out of a friends garage into 1998. Fun Fact: Google is actually from a misspelling of “googol” – which is represented by 1 and one hundred zeros following it. In 1999 the company moved into offices in Palo Alto and called their complex “googleplex” a play on the word “googolplex” which is represented by a 1 followed by googol of zeros. In 2006 bought their property for $319 million dollars! What a growth! Also in 2006 Google was added to the Merriam Webster & Oxford English dictionaries.
Check back for more on Google Tools offered to us all!
Networking… Don’t Miss The Opportunities
January 27, 2011 by Christina Littrell-Williams
Filed under Biz Development
It’s all in the relationship! Networking is a way of life today for Entrepreneurs. You can work for a company or be a solo-preneur and have a need to network. With the downturn in the economy people are turning to those who “care”, those who have “time”, those that “follow-up” and those who “offer a resolution to a need”. Is that you? Network – Network – Network You never know who someone else might know and by networking you get your name and services out there in the running for work. Also in turn, by networking you might find a person that fits a need you might have! It is a win win situation. There is an art to networking, the main key is to be authentic and be YOU! We all know that when you network you should be there to get to know the others you are meeting and not just “sell” yourself. Practice that! We have some great networking groups here in Santa Clarita that meet weekly or monthly. There are networking groups that have affiliations outside of our little valley if your services are not just for local customers. There is a fun website – www.meetup.com that lists every kind of “Meet Up” group you can think of from personal self-care to hardcore business people. Look into, join and get notices – the most important part is NETWORK!!! Build Relationships!! You never know who and what you might find! Good luck and Have a GREAT Time!
Be a Marketing Pal…
January 25, 2011 by Christina Littrell-Williams
Filed under Biz Development
Marketing is every businesses challenge… how about trying to be a “Marketing Pal” with a complimentary company/product/service provider.
By combining your marketing efforts AND cross promoting to both databases will increase your (and their) visibility. By combining your marketing efforts you will also share the costs! Connect with a company/product producer/service provider that is not your competitor but has something that will compliment what you have to offer…. When each company shares the same message you all are exposed over and over again!!
Marketing plans can be one or even better several ways of reaching out to the community – print ads, flyers, direct mailers, greeting cards, post cards and so on…
Some examples might be – A Promotional Products Company connecting with a sign/banner company, maybe a florist connecting with different “facilities” or of course event planners. How about a clothing store connecting with a salon offering a whole new look! Reach out and experiment – see what works for you both. Be sure to get a solid strategy that works for both of you, put the plan and agreement in writing but most important DO IT.
Delegation… a Lost Art Part Two
June 1, 2010 by Christina Littrell-Williams
Filed under Biz Development
Do you find yourself thinking I don’t even have the time in my day to delegate a task to 
someone… This is a pitfall many of us fall into. The truth is you don’t have the time NOT to delegate.
As a business owner your calendar is probably your most valuable tool. Notice I called it a TOOL – you need to use it that way. Schedule everything you have to do on the calendar that includes shopping, paying bills not just business meetings and networking! You will get a clear picture of the REAL amount of time you have in a day. Now while you are scheduling things – schedule in a block of time for delegating tasks, the beginning or end of the day is always best!
During this time you will focus on tasks you can hand out to others to complete type up an instruction email, include all attachments and don’t forget to include a date you expect this task to be completed – send it and consider that task completed! Your support team will get it done! It is important to make time work for you not you rush around trying to keep up with time!
Delegation… a Lost Art Part One
May 28, 2010 by Christina Littrell-Williams
Filed under Biz Development
Are you the King or Queen of the “I can do it better myself” attitude? Or do you say to yourself, “It will take me longer to explain this task then if I just go do it myself”? First of all let’s agree that is totally the wrong attitude in both situations!
You are losing money left and right if your focus is not directly were it should be and that is working ON your business! You should have a support staff, even if that is your high school son/daughter and other family members working on databases and paperwork. Every business owner should have support and then more importantly know how to delegate tasks to that staff correctly.. Over the next couple of weeks I will provide you with tips that will help you become a better “delegator” and help you regain your focus ON your business!
- Hint #1 – Understand the Task at Hand: You must understand the task at hand yourself fully. How can you expect someone else to understand your explanation of what needs to get done if you don’t know that much about it. Also, you do not want to end up in a pickle where this is a repeating task and the one person that always handled it for you, leaves and you are stuck with it not getting done and not knowing how to do it.
- Hint #2 – When sharing this task, make sure you share the expected outcome that way your support person has the full vision of what you are looking for.
Client Retention…Do You Have It?
May 24, 2010 by Christina Littrell-Williams
Filed under Biz Development, VA Tips
Making a sale once or handling a client’s account once is better than not having either, right? But will they come back to you if they need your product or services again in the future… that is the question.
Client retention is so important. You want to create a customer “loyalty” to you, your services and your products. You want to create a “community” within your business! You want them to refer you!
Here are a couple tips on bettering your Client Retention…
• Take time out of your day to check in with a couple (2) existing customers/clients – ask them about THEM and what they might need or want or for feedback on their last visit with you.
• If you do a monthly newsletter or article – highlight one of your “champion” clients in the community. Maybe something special is happening in their business you can share.
• Provide something for your clients & customers – a freebie like a car wash, give-aways or even a client appreciation day at your place of business (remember to take pictures!)
Personal touches are so important – remember we are building “relationships” with our clients! If you would like to hear about what I consider to be the BEST client retention tool for ANY business owner, contact me!
Your Virtual Assistant can help you with on-line Shopping Cart programs!!
May 13, 2008 by Christina Littrell-Williams
Filed under Tools, Why VA's
Many small business owners have product for sale. Products can consist of tangible “touchable” items like books, CD’s or DVD’s. Products can be digital too like e-books and MP3 downloads. Products can also be service or event based like counseling time, coaching time, seminars, webinars and workshops. All of these items can be managed online through your website and programs called “shopping carts”. There are several shopping cart programs you can subscribe to, 1Shopping Cart is just one to name for the moment. Your VA can create items within your shopping cart and create a link to be put on your website. Customers then can purchase or register right through the website. Your VA can also set up “auto responders” so that your customers receive immediate messages regarding their purchase. You can also use the shopping cart for reports on your product sales, tracking your customer’s purchases along with sending global “news blasts” to the data base that has been created by your customers. Having a shopping cart is a great way to begin to automate your business and employing a VA to run it can even makes it more hands free for you!
