Newsletters… The Importance of One!

~Email Marketing ~ Newsletters ~ Communication~

communicate 300x164 Newsletters… The Importance of One!

Now that you have your database together and building larger daily – let’s focus on why a newsletter…

Having a newsletter is a valuable tool for your business –
• It assists in the ROI on marketing investments
• Increases your customer loyalty (based on offers you give)
• Gives you the ability to do “split testing” to see what kind of campaigns are more successful
• Gives you an outlet to “touch” your customers/clients/prospects on a regular basis

Creating a clear purpose for your newsletter is important – you should not send a newsletter that is solely based on “selling” to your people – you need to GIVE to your people!
Some companies feel newsletters should be once a month – the frequency is important and once a month is not frequent enough to maintain and build a relationship with your “peeps”. Marketing is stronger when you have a “relationship” with your peeps.

Suggestions for your newsletter – with this frequent sending mix up the topics of your blasts – things like This Week’s How To Tips, This Week’s Hot or Controversial or Good news in your market, This Week’s Time Sensitive Offers, This Week’s Question from a reader and so on – you want to feed the interest of all of your readers!

Be sure to keep eyes on the stats for opens and replies back in regards to the email topics you send – which are received better, which ones receive “action” from your readers and which ones bomb? Take that information and continue to build your messages! More next week…

Don’t forget productivity is the way to propel you forward professionally and personally… Feel free to contact us if you have any questions!

Welcome Wealth And Abundance Today!

New Site, New News, New Educations

WAT banner4 300x180 Welcome Wealth And Abundance Today!

I would like to introduce you to Wealth And Abundance Today!
Having a site like this has been a passion of mine! You see after working with several clients over the years it became more apparent that most business crave to know more. They want to be empowered working in their business regarding tools, programs, and website add-ons that will better their business. They don’t like feeling at the mercy of tech teams, webmasters, and even virtual assistant teams. This is not to be confused with wanting to do it all, they just want to know in case something happens and they need to go in and “do something” or even be able to see if they are being taken advantage of. Business owners are usually in a sense of overwhelm – on Wealth and Abundance Today we have put into action The Weekly Productivity Program – set up to have direct focus everyday on getting things done and learning/implementing something new! Increase Productivity Decrease Overwhelm and Stress!

Wealth And Abundance Today is a site where we will be reviewing different products, giving directions (in detail) on how to use certain programs, guest bloggers of great trainers and speakers along with interviews. This site is set up for ALL business owners – small businesses, network marketers, and direct sellers. The purpose is to EMPOWER, EDUCATE, TRAIN, SHARE, and have fun doing it! By setting up a site with all of this information the productivity will double if not triple – more getting done in the same time frame leads to more revenue and more free time! (that’s where the fun comes in)

We would like you to check it out, bookmark it and visit ofter. Register to be on the newsletter and receive a free report on Building Lists!

The Easy Way to Add Facebook Visibility to Your Website

Facebook like button Glue1 The Easy Way to Add Facebook Visibility to Your Website
Facebook has been in the news a lot lately. They were slammed about the, “privacy settings” well that is all done now and they have given us back our control on our privacy. I have to say that Facebook on a whole listens to its public, they make mistakes or leaps that are not progress to us but in the long run they go back and modify it so everyone is happy once again, or at least the majority.

Facebook has developed a “script” you can add to your website that will show a “LIKE” button adding this button to your website allows your readers to click on it, activates a count on that page along with notifies the “readers” facebok page/profile” that they liked this page! How great is that! Advertising you cannot pay for!!! The secret is writing posts that give value or a website that is useful to the visitor!! You can do it! You can find the instructions for adding this button to your website at http://developers.facebook.com/docs/reference/plugins/like OR if you are like me and LOVE wordpress you can log into your plug in area and search for the plug in called WP FB Like – you can simply install it there! (be sure to check the settings when you install it)

Google Calendars They are AWESOME!

google calendar icon Google Calendars They are AWESOME!I am HUGE on calendaring things! I currently use Google Calendar. It is Free. It has collaboration qualities. It will sync with Outlook (if I needed it to). It will sync with Blackberry and an iPhone well there’s an app for that! The Google Calendar allows me to create several different calendars on one account – google calendar share 150x150 Google Calendars They are AWESOME!I can share just one of the several or I can share all of them with an assistant or business partner or my husband. The calendars are color coded – one color is Clients, once color is Personal, one color is Meetings and so on (I have 6 total) this allows me at a glance to see where my time is spent in addition to see all of my commitments and make sure there is no overlapping! google calendar 150x150 Google Calendars They are AWESOME!WONDERFUL! There is a task list you can have right on the side, you can have multiple time zones accounted for in your view and even a world clock! The calendar is VERY easy to use and I mean EASY! It will even email you a daily agenda every morning if you would like! I love FREE tools and especially ones that work! If you have any questions on how to set a calendar up, what is the best way to organize them or even more about how to use them – feel free to contact us using the “contact” page.

Blogging Create a Voice of Authority! GET NOTICED!!

Have your voice heard 300x300 Blogging Create a Voice of Authority!  GET NOTICED!!There are a lot of blogs out there and just as many “whys” for people putting them up. Most brick and mortar business owners here in Santa Clarita think, “why do I need a blog?” “No one wants to know what I am doing everyday” (same oppositions to Twitter when I introduced Twitter in my articles but hey now look at the amount of BIG businesses now on Twitter, not because of me but they see the usefulness!) Blogging for a business owner is not about what you ate for lunch or what you are personally doing (even though this does have a place in your blog). It is about VISIBILITY and we all want and need that! In your company blog you want to begin to create a voice of authority. You have categories in your blog – one should be tips or tools, one should be status or relationship centered, one could be personal, one could be events and so on! Blogs are very helpful to get information out there and gives you another outlet! Some examples – a realtor can create a blog that contains trends in the neighborhood, community events, and pictures and listings (yes those can be blog posts). A dentist can blog about tips to strengthen teeth and better health, about information coming from the “dental professional’s community”, and myths/truth’s to teeth cleaning. A Plumber can blog a weekly tip for fixing “small fixes” around your house, about water saving tips and tools, and about their involvement in the community. A company offering products can blog about the facts of using their products – not based on their self promotion but about facts they find around the world, blog about new techniques used to create what their product is, about their “customer of the month” and do some cross promotions, and of course tips and tools for their industry! Your goal is to start a way for people to look to you and your blog for answers! I hope you are starting to see some important reasons why and how to start a blog.

Blogging Build Leverage! GET NOTICED!!

leverage your blog content 300x175 Blogging Build Leverage!  GET NOTICED!!Having a successful business is what we are all looking for, right? We each may have our own definition to “successful” but success is what we strive for! In working towards success we do a lot of things… network, advertise, get out in the community and volunteer, do “pro bono” work and so on. Each of these items brings attention to your business but each has a life span to it, would you agree? Each of those items are built around getting your business noticed, create longer term visibility, friendships and increase your business traffic but don’t you feel that a lot of the efforts, not to blame anyone are short lived, advertisements are read and thrown away, networking is a chat for that hour or two once a week, volunteering is one event after another – DON’T GET ME WRONG THEY ARE ALL VITAL AND NEEDED AND EVEN ENJOYABLE, DON’T STOP DOING THEM! But by starting a “web-blog” a “blog” site you give a longer life to your activities. Share an event, a meeting, a new relationship, a conversation and facts in your blog. Build leverage using this blog site and spot-light things you don’t want people to forget or things you want them to share! Start out by planning your blog in your head and on paper – do you want a specific “theme” or look to your blog – visit some blog sites and see the differences – start getting used to them!!!

Blogging Become the “Yapper” of the Internet and GET NOTICED!

ss get noticed 216x300 Blogging Become the “Yapper” of the Internet and GET NOTICED!

In March of two years ago I did an article on “Why Blog??” I wanted to take a bit to revisit this idea.. blogging is getting more and more attention! We have all heard of Twitter, right? And if you have not – call me you MUST know what it is!! Twitter is a micro-blog and it is taking over! Static websites are becoming less and less featured by Google and other search engines because they are just that “Static” no movement, no growth, no sharing of new content! Of course you can pay for placement on Google and the others, but have you earned it? Are you sharing information?? Blog sites can be combined with the information from your static site it will just have a “blog” page that will be updated with information hopefully every week. I have a client, Casey Eberhart, that coaches people on “The Art of Networking” to build your reputation, your presence and your business (www.theidealnetworker.com) – his key point is, at a networking event is to find the “Yapper” (the person talking a lot, visiting a lot and making a point to be out there) well think of your blog site as the “Yapper” of the internet.. how is yours doing? In the next few weeks I am going to go over key reasons why to blog and some ideas of what you can blog about… I look forward to sharing this information with you and hope to create a lot of “Santa Clarita Bloggers” out there to build their businesses!

Branding…Are You Paying Attention to Your Branding & Marketing? Part Seven

corporate branding Branding...Are You Paying Attention to Your Branding & Marketing? Part SevenMost people use electronic mailers to keep their clients/prospects updated throughout the year. Some are sent weekly, monthly or even quarterly. Popular programs are Constant Contact (very user friendly), their shopping cart program (helps keep their list together in one place), aWeber (offers the ability to have a structured autoresponder created) – if you have any questions about these feel free to call me. BUT what I want to talk to you about is Old Fashion Letters and Cards.. do you do that too or not at all?

Old Fashion Mailings still work!: Now that I have said that – let me clarify, I am not speaking of the old fashion advertising mailers that just promote your business but the old fashion connecting mailings – letters and cards! There is a service that I have found to be a viable tool in my (and several client’s businesses too), SendOutCards. It allows you to pick from over 15,000 cards or create your own with your own logo or pictures! Reach out and touch your clients/prospects just because – touch them and ask about them do not advertise! Rebuild or Continue that relationship. We are all overwhelmed by emails and they are not personal! We are all guaranteed bills in the mail – why not send someone a smile in the mail and give them a card to brighten their day!! It makes a HUGE difference. Check it out and send 4 cards on me for free! Promise no hassles just an introduction to a great tool!! – click on the banner SEND FREE BRANDING/MARKETING messages and set up your free account!

Personal touches are so important – we need to get back into the habit of reminding people (friends, family, business connections) how important they are. We need to get back to “Relationships” with our clients and prospects! I hope you have gotten some nuggets out of this series!

Branding…Are You Paying Attention to Your Branding & Marketing? Part Six

Now that you are getting all of your branding and materials together with BIG in branding Branding...Are You Paying Attention to Your Branding & Marketing? Part Sixmind, start working on image – remember when you were going to review your website? Do you have testimonials on it? These can be done in written form (add a pic), audio form (add a pic) as well as video form! Testimonials or Endorsements are the BEST way to gain credibility! People do business with people they can trust – by having recommendations and endorsements from your community members makes you one someone can trust!

Don’t be shy, just ask!: I am sure you know of people that have or are using your product or services. Are they happy with what they get? I am sure they are if they are coming back for more. Ask a few of them for testimonials, be sure to show them some samples of other ones so that they know what you are looking for.. change it up and do one in writing, do one on a conference call line so you can download the mp3, and meet someone for a coffee and take your “flip” camera and record one – it will be fun and you will also get to see the fruits of your efforts!

Branding Branding Branding – just remember if people are doing testimonials for you, take a moment and create a testimonial for them as well!

Branding…Are You Paying Attention to Your Branding & Marketing? Part Five

brand reputation management Branding...Are You Paying Attention to Your Branding & Marketing? Part FivePlanning for BIG in your business is not just about getting your vision in-line, your logo set, and your visibility out there it also has to do with getting rid of bad habits! Most of us know all about the clients we take on that are our friends, or referrals that came to us from special connections and we feel obligated to do our services at a lower price that what we advertise…no to mention what big businesses are doing in their marketing of products and services: businesses have set it up as a whole by inflating prices just to in turn offer a discounted price (which really is the actual price they wanted in the first place) and we the consumer feel like we are getting a deal.. wrong! And by doing this everyone now expects to get a “deal” on the posted price – scary! Stay consistent with your pricing and do not under-value your services or products!

Discontinue to Service the “Break Even” Customers: While you are out there increasing your sales or client intake with these types of clients/customers you are NOT increasing your profits. You need to stop marketing to unprofitable clients/customers and you will have more time and resources for clients/customers that actually grow your business. Pay attention and keep strong about the value you offer you will attract those that truly respect and appreciate you and your services!

Need help with your marketing? Find a Virtual Assistant that specializes in Marketing…

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