Branding…Are You Paying Attention to Your Branding & Marketing? Part Seven

Most people use electronic mailers to keep their clients/prospects updated throughout the year. Some are sent weekly, monthly or even quarterly. Popular programs are Constant Contact (very user friendly), their shopping cart program (helps keep their list together in one place), aWeber (offers the ability to have a structured autoresponder created) – if you have any questions about these feel free to call me. BUT what I want to talk to you about is Old Fashion Letters and Cards.. do you do that too or not at all?

• Old Fashion Mailings still work!: Now that I have said that – let me clarify, I am not speaking of the old fashion advertising mailers that just promote your business but the old fashion connecting mailings – letters and cards! There is a service that I have found to be a viable tool in my (and several client’s businesses too), SendOutCards. It allows you to pick from over 15,000 cards or create your own with your own logo or pictures! Reach out and touch your clients/prospects just because – touch them and ask about them do not advertise! Rebuild or Continue that relationship. We are all overwhelmed by emails and they are not personal! We are all guaranteed bills in the mail – why not send someone a smile in the mail and give them a card to brighten their day!! It makes a HUGE difference. Check it out and send 4 cards on me for free! Promise no hassles just an introduction to a great tool!! – click on the banner SEND FREE BRANDING/MARKETING messages and set up your free account!

Personal touches are so important – we need to get back into the habit of reminding people (friends, family, business connections) how important they are. We need to get back to “Relationships” with our clients and prospects! I hope you have gotten some nuggets out of this series!

Branding… Are You Paying Attention to Your Branding & Marketing? Part Two

So following up from last week, I hope you have your “first impression” down on paper.. does it fall in line with what you want your message and business to be all about? If not I will give you some information on branding and marketing I have found to be useful tips in hopes to help you get where you want to be ~ if it was right on the money, maybe some of these tips will add to your process you have out there already..

• Keep your Branding Strong! Define what your message is, what is it people will get from your product of services. Something like Coca Cola, it is built around fun, youthful times and carefree days.. Campbell’s Soup is built around comfort and health. It is clear by the slogan and their promotions what they are branding. Work on your slogan – come up with a few today. Post them on your wall, bathroom mirror or in your car where you can revisit them until one sticks out. Share with someone you trust and get their opinion.. see where this guides you.

There are Virtual Assistants that work with marketing and branding as their primary field of assistance, if you are interested in meeting a VA in the niche please feel free to contact me and I am happy to make some connections.

Branding…Are You Paying Attention to Your Branding & Marketing?

Large successful corporations know how important branding is to their business. As small businesses, either wanting to stay small or wanting to go huge, we know how important branding is but do we give it enough focus, time and weight in how we build our structure and marketing plans? I say no.. what do you say? I am going to go over some key tools to Branding and Marketing over the next few weeks.. since we are at the end of 2009 it is a great time to review what you have and if you see the need to launch something more solid, cleaner, and maybe even more focused in the new year…

Let’s begin by taking inventory of what you have – get out an image of your logo if you have one, print the home page of your website, collect your advertisements and promotions together and type up your slogan – on liner (if you network also type out your “elevator speech”. With all of these in one location review each one and write out your first impression after you look at it or listen to it. It helps to get a couple other people to give you feed back AND also read your info to you so you HEAR it not go over what you wrote – pin pointing your impressions is the first start.

There are Virtual Assistants that work with marketing and branding as their primary field of assistance, if you are interested in meeting a VA in the niche please feel free to contact me and I am happy to introduce you to them.

Who is GOOGLE?

In this Google series my goal is to make you more aware of tools out there you can use for free to help your visibility. Google is the King of the Internet for sure! Now you might ask why and how can Google offer all of these tools for free, even a phone number, well trust me it is not just out of the kindness of its “heart”. Google is an advertising monster! That is what it is! So by the more of us that list on it – they have more content to offer people when searching for things.

Google History: Google began in 1996 as a research project by two Stanford students. They were exploring the mathematical properties of the World Wide Web – and the web-crawler made its debut. They then created the page rank algorithm that we all strive to be at the top of even today!! Talk about a home-based business – they registered the domain Google.com in 1997 and was working out of a friends garage into 1998. Fun Fact: Google is actually from a misspelling of “googol” – which is represented by 1 and one hundred zeros following it. In 1999 the company moved into offices in Palo Alto and called their complex “googleplex” a play on the word “googolplex” which is represented by a 1 followed by googol of zeros. In 2006 bought their property for $319 million dollars! What a growth! Also in 2006 Google was added to the Merriam Webster & Oxford English dictionaries.

Check back for more on Google Tools offered to us all!

The BIG Debate, Picture or Not!

I wanted to discuss the BIG DEBATE going on at some “open” networking events. Your Picture on your business card – should it be there? Yes or No? I have run into people that support both sides of this argument. I have to say YES in my opinion… In this world of networking, facebooking, twittering and so on we rely on visual reminders – if all I have is a name I run the risk of not recognizing someone I have done business with, chatted with or just met before. I changed my business cards mainly for that reason. I know my logo has become very visible and when people learn what company I am with they go “oh you are the one with that great card” but they did not connect the two right off the top. I want it to be easy to recognize me while I am out in the community or re-visiting different chambers and meetings – adding my picture will help in this.

So that is where I stand on the debate! Check out your business cards you are bringing to events and look at all of your “marketing” materials together – do they the information they should: Biz Name, Your Name, Address, Phone Number, Fax, email address, website address, tag line and your pic? Do they tell everyone exactly who you are and give them something to remember you by?
Personal touches are so important – remember we are building “relationships” with our clients!

Networking… Don’t Miss The Opportunities

It’s all in the relationship! Networking is a way of life today for Entrepreneurs. You can work for a company or be a solo-preneur and have a need to network. With the downturn in the economy people are turning to those who “care”, those who have “time”, those that “follow-up” and those who “offer a resolution to a need”. Is that you? Network – Network – Network You never know who someone else might know and by networking you get your name and services out there in the running for work. Also in turn, by networking you might find a person that fits a need you might have! It is a win win situation. There is an art to networking, the main key is to be authentic and be YOU! We all know that when you network you should be there to get to know the others you are meeting and not just “sell” yourself. Practice that! We have some great networking groups here in Santa Clarita that meet weekly or monthly. There are networking groups that have affiliations outside of our little valley if your services are not just for local customers. There is a fun website – www.meetup.com that lists every kind of “Meet Up” group you can think of from personal self-care to hardcore business people. Look into, join and get notices – the most important part is NETWORK!!! Build Relationships!! You never know who and what you might find! Good luck and Have a GREAT Time!

Winning the “Bid”

Bids, most of the companies create bids in order to secure an account. As a VA we speak with our potential clients, evaluate their needs and put together a proposal bid, not unlike most service businesses. Here are some quick tips for “winning the bid”
1) Target the correct company for you and your services. Make sure they are a perfect fit with your company and same the other way around. You do not want to be putting in a bid on a job just because and then do the job poorly.
2) If you are a “smaller” company think about working with larger service suppler companies! This allows you the opportunity to work with clients you might have never had the chance to work with before. 3) Get certified! For a lot of the smaller service based companies you can look to be certified in different service arenas. Organizations like Women’s Business Enterprise National Council www.wbenc.org offer certifications and this shows larger companies you are serious! Get out there and check out the opportunities, they are everywhere!

Delegation… Works Best When You Build a Relationship

It seems that no matter where you go in the business world one of the key elements is building a relationship. Well the same holds true for those who do work for you, you want to build a strong and personal relationship.

If this is going to be a strong support person for you they need to know about you and your business, not just the task at hand. You want a support person or staff to be invested in your business and that can only happen when you make them a part of your business. It has been proven that an “employee” or “sub-contractor” takes more pride in their work if they feel like they are a part of it. So take a bit of time to get to know your support team and let them get to know you and your business. With this small investment you will get a return worth a fortune based in higher quality of the output of work and the higher level of responsibility! Keep an eye out for next week’s next delegation tip!

I have never heard of a Virtual Assistant. Are Virtual Assistants a new thing?

The quick answer to the question, “Are Virtual Assistants a new thing?” is NO. It started back in the 1970’s. The founder was Stacy Brice. Stacy looked at the traditional secretarial role of assistants and felt there should be more. Not just a person performing “tasks” but one who assists in getting tasks completed but also be a part of the overall outcome. She felt there should be a bond between client and assistant and in that builds a relationship between the two. This idea forever shifted the “model” of boss and assistant. You can imagine the effect this had on efficiency and value one took on in completed tasks as well. By 1992 Stacy had created a platform in which she was working virtually full time from home. She even was working internationally by then. By 1996 the Virtual Assistant was “coined” by Thomas Leonard while speaking with Stacy on the phone. In 1997 Brice opened AssistU which is a school to be trained and certified as a Virtual Assistant. In 1999 Christine Durst and Michael Haaren stated International Virtual Assistants Association (IVAA). From this point on every year brought a new group onto the scene that had the purpose of support for the Virtual Assistant, whether they be new to the business or a veteran to it, along with a place for people searching for a VA could go and post “help wanted” adds. The industry has grown very large and I for one am thankful to Stacy Brice for having such a vision. I love what I do! How many people can say that about their “job”?