Client Retention…Do You Have It?

Making a sale once or handling a client’s account once is better than not having either, right? But will they come back to you if they need your product or services again in the future… that is the question.

Client retention is so important. You want to create a customer “loyalty” to you, your services and your products. You want to create a “community” within your business! You want them to refer you!

Here are a couple tips on bettering your Client Retention…

• Take time out of your day to check in with a couple (2) existing customers/clients – ask them about THEM and what they might need or want or for feedback on their last visit with you.

• If you do a monthly newsletter or article – highlight one of your “champion” clients in the community. Maybe something special is happening in their business you can share.

• Provide something for your clients & customers – a freebie like a car wash, give-aways or even a client appreciation day at your place of business (remember to take pictures!)

Personal touches are so important – remember we are building “relationships” with our clients! If you would like to hear about what I consider to be the BEST client retention tool for ANY business owner, contact me!

Moving Ahead in the New Year!

The new year has arrived and the first official Monday is tomorrow! Are you ready to make a difference in your life and business this year? Not that you have not made a difference every year but a new bigger difference this year!

The roll over of the annual calendar allows us all to make changes, updates, new commitments and face the past challenges head on.

This is the time to find ways to Move Past and Move Ahead of it all. If you have not sat down and made a list of what worked last year, what did not work last year, what changes you would like to see happen this year, what people you would like to connect with this year – it is not too late!

Take a moment to review your logo, your website message (your tag line and the direction the message is being delivered), your meta tags, your keywords – be sure your branding is in line with where you want your business to be going! Sometimes we start out with our branding in once place and after a few years (or maybe even a few months) the direction or mission has slightly changed but your branding has not been updated. Updating your branding to be sure the most current direction of your company is being relayed is vital to your growth! You want to continually connect with your target market right? Stay up to date!

There are several Virtual Assistants that specialize in niches like this – they can assist business owners who might not have enough time to go through all of the changes. There are VA’s that assist in keeping your SEO up to date and continually adding to your key words and meta tags so you stay on top! Last but not least there are Marketing Strategists that can help you from point A to point Z in putting it all together!

Remember there are Virtual Assistants and Strategists out here to help you… if you are interested in getting a couple of referrals, please contact me and I would be happy to make a connection!