Take the Time to Invest in Your VA!

I have been asked several times by other Virtual Assistant friends and team members “How do you get a long and like your clients so much?” They go on to tell me how they have clients that do not invest any time to get to know them, respect boundaries, or share the products that they with them.

This is a common problem I hear around the “virtual water cooler”.

The best advice I can give business owners using virtual assistants (and really any kind of assistant) is to take time to invest in them. Granted, you pay your virtual assistant for the work they do but believe me you will get a lot more if you invest in them as a person too.

This needs to be real and not a passing question that is later swept under the rug… but one from your heart. It only takes a few minutes a day/week to get to know your team member and the rewards will be endless! Does your virtual assistant have a family - do you know their names? There ages? How about “working hours” and “working days of the week”, do you know them and respect them?

Too many times business owners are so caught up with what their project is or needs are that they are expecting a lot from their VA and expecting it immediately. Is that really fair? Would any business owner allow them to be treated that way, even if they were doing something in a joint venture? I think not.

Several business owners will not share their product line with their assistants - this is silly… you want them to know everything about what you do right? You want them to invest a piece of themselves in your business and success, this is a very inexpensive way to invest in your VA - build on their education.. trust me it is a win win for you both!

As a Virtual Assistant I love what I do! I love helping my clients and making them shine! I have great relationships with them and we understand one another. I have taken the time to get to know them as a person not just a client and they have gotten to know me and my family. It makes a difference when you are called upon at 6:35am on a Sunday for help.. I can promise you that!

As a Productivity Consultant working with Business Owners and their teams, I cannot stress that the relationship between the client and VA is the most needed part of a strong working foundation.

Good luck, go and bond.

Moving Ahead in the New Year!

The new year has arrived and the first official Monday is tomorrow! Are you ready to make a difference in your life and business this year? Not that you have not made a difference every year but a new bigger difference this year!

The roll over of the annual calendar allows us all to make changes, updates, new commitments and face the past challenges head on.

This is the time to find ways to Move Past and Move Ahead of it all. If you have not sat down and made a list of what worked last year, what did not work last year, what changes you would like to see happen this year, what people you would like to connect with this year - it is not too late!

Take a moment to review your logo, your website message (your tag line and the direction the message is being delivered), your meta tags, your keywords - be sure your branding is in line with where you want your business to be going! Sometimes we start out with our branding in once place and after a few years (or maybe even a few months) the direction or mission has slightly changed but your branding has not been updated. Updating your branding to be sure the most current direction of your company is being relayed is vital to your growth! You want to continually connect with your target market right? Stay up to date!

There are several Virtual Assistants that specialize in niches like this - they can assist business owners who might not have enough time to go through all of the changes. There are VA’s that assist in keeping your SEO up to date and continually adding to your key words and meta tags so you stay on top! Last but not least there are Marketing Strategists that can help you from point A to point Z in putting it all together!

Remember there are Virtual Assistants and Strategists out here to help you… if you are interested in getting a couple of referrals, please contact me and I would be happy to make a connection!

The Power of the Unsubscribe Button! {advice from a bystander}

Do you find yourself getting too many email newsletters, updates and blasts from people out there? Do you sit wondering “why did I sign up for this?” or “Oh this is not what I thought it was?” or even “I did not give this person the right to email me!” ? With so many business out there focusing on internet marketing and building lists it s no wonder that you end up a a few of them.

It is likely some are very valuable to you and some are not. Some you just joined the “list” to get the free offer that was available, he he he.

The question is what do you do now with all of these coming into your email account? First of all STOP using your main email account to sign up for promotions - create a free Gmail account or Yahoo account to accept those. I prefer Gmail because of all of the filters and automatic actions you can have it do ~ if you would like more specific strategy information on using a dummy account contact me and I can give you more…

BUT what I want to focus on are emails that you feel “you get too many from this certain person”, you “feel they are too focused on just selling their products and not contributing” or you “feel you never asked to be on their list”. It is very easy to report them as spammers yes, and for some that fall into these three categories it might be warranted but when you think about it they are just trying to make it. By reporting someone as a spammer you really mess them up… their email management account can be shut down and worse yet they can loose their entire database. Is it worth doing that to someone just because they are bugging you? I say no.. it is just as easy to push the unsubscribe button! Some people will email back “Please Remove Me” but understand if the one in control of that account does not remove you correctly you can be imported again and back to getting emails.

As someone who manages several client’s email management accounts on several different platforms it is much appreciated when you just choose to unsubscribe. You might think, well they can see my name and that I unsubscribed - Yes They Can, oh well - they have to understand you do not want their information any longer, it is your choice. In reality if you are just trashing their blasts any ways you are not a true customer and their count is not accurate. Also if you take control and push the unsubscribe button you are blocking them from just importing your name in later down the road - you would have to personally sign up again to get their info!

Unsubscribing can be helpful to the marketer or the leader that is doing the blasting…when you unsubscribe use the comments area to let them know why you are unsubscribing. If you think they are pushing for a sale too much, sending out nonsense, you no longer belong/participate with that organization company or if you have a suggestion to make their marketing better don’t you think they would want to know? I would!

So when you are bothered by your overloaded inbox - think of cleaning out your “subscriptions” and unsubscribing to a few things, but be proactive and helpful at the same time!

Top 5 Ways to Add to the Productivity Between a VA & a Client

Virtual Assistants are here to do just that ASSIST business owners. When VA’s work with business owners there is a bond that should be created. A personal relationship and an understanding of what the business owner’s plans for their company is. Working together for a common goal increases the productivity along with the success of the business. Beyond the “bonding” between a VA and their client, there are some key elements that can increase the productivity of that “assistance”…

5 top ways to add to the productivity are:

• Needed Programs Available & Understood by both VA and BO
• Realistic Due Dates (scheduling is key)
• Authority Given to VA to Complete Tasks (of course once trained properly)
• A Repeatable Process for Tasks
• And TOP #1 WAY to increase productivity - CLEAR INSTRUCTIONS & COMMUNICATION!

Tax Time is Around the Corner – Don’t get stressed!

Small business owners are notorious for gathering stacks of business cards and never having the time to build that follow up database.  I discussed ways a VA can help in this situation.  There is another “stack” that small business owners are notorious for collecting… is it the dreaded stack of receipts!  Receipts for meals, office supplies, invoices and so on…. When it is getting closer to the end of the year we all start dreading dealing with the “stack”!  Here are a couple of simple tips for  organizing (well they might not help this year but if you implement it now you will be on track for next year) Tip #1 - keep a pen with you everywhere and when you get a receipt for anything jot a note on it - for example if it is a meal receipt, who did you meet with? a small note on what was discussed, just enough to jog your memory. Tip #2 -  get an accordion file keeper and label the sections “meals”, “office supplies”, “business expenses”, “events”, “advertising *& marketing” and so on (you can get some suggestions from your accountant of sections they would like to see)  THEN here is the hard part…put the receipt in the file keeper in the right section!  A VA can help create a nice excel report for your tax accountant and your files listing all of the receipts along with the notes so “gosh for bid” you ever got audited you had ledgable notes and are organized!  I work a lot with my own records like this creating a chart by category and sorted by dates with all of the info - when, where, who and why on my excel!  My tax accountants Gail Hargrove in Granada Hills loves my system and wishes I would teach a class on it… well little did she know! And Bill Friedman Santa Clarita likes the organization and the fact I can just hand him my totals.

Don’t Think You Can Afford a VA? The Question is Can You Not Afford to Have a VA in Your Business?

Do you ever say to yourself, “I wish I had some help in my business, but I just cannot afford to hire someone?” or “My friend just hired an assistant, I wish I could find the funds to hire one too.”  Money these days is a sensitive issue for everyone around.  As business owners we tend to cut corners in the administration areas and don’t hire the support  “staff” to get the job done.  It is easy to say “I can just cover the follow-up” or “I will enter these new contacts in my database” - the “I can do” and “I will do” statements tend to build up and our “to do” list grows out of control.  Are you really saving money by doing it all yourself?  Are you able to put the proper amount of time and focus ON YOUR business?  Are you able to keep up with follow-trough, follow-up and customer/client relationships?  When you sit back and think about it, it just may be costing you more in the long run by not having that support staff.  Hiring a Virtual Assistant can help free you up to focus on building and growing!  There are several types of Virtual Assistants out there - you can find VA’s that specialize in office work, bookkeeping, webmasters, blogging and so much more!  Look into it!